Friday, 23 July 2010

MIFF 2010 Begins!

My workmates are in a buzz. I’m off to see a film over lunchtime. It’s the first day of MIFF and the sun is shining.
Inside the ACMI theatre, the back four rows are filling up. Cineastes are settling in for their first taste of the new festival and everyone is relaxed and chatting amiably.
Japanese pop music plays from the speakers until the lights dim. The rows of school children that have been bussed in for the event, hush.
MIFF’s advertising campaign this year is “It’s a matter of taste” and the lead trailer is a back alley scrap between an oversized popcorn and choc-top. The children laugh appreciatively which probably means the campaign is a winner.
Settle back in the seat. Roll credits. Let the festival begin!

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